Privacy Policy

Park27
Effective Date: June 8, 2026
Last Updated: June 8, 2026

1. Introduction

Park27 (“we,” “us,” or “our”) is a real estate advisory and brokerage firm serving Central Virginia and offering vacation rental listings in Italy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website at park27.re, use our Associate Portal, or interact with us through our contact form, opt-in forms, or payment services.

By using our website or submitting your information through any form on our site, you agree to the practices described in this policy.

2. Our Commitment Regarding Your Data

Data will not be sold or shared with third parties for promotional or marketing purposes.

This applies to all users regardless of location. We do not sell, rent, trade, or otherwise disclose your personal information to any third party for their own marketing or promotional use.

3. Information We Collect

3.1 Information You Provide Directly

• Contact inquiries — name, email address, phone number, and message when you submit our contact form.
• Opt-in communications — phone number and communication preferences when you opt in to receive text messages or other communications from us.
• Buyer and seller inquiries — property preferences, homebuying timeline, mortgage pre-qualification status, and ownership history when submitted through our property search tools.
• Associate Portal — login credentials (username and password) and account activity when you sign in as a partner or associate.

3.2 Information Collected Automatically

When you visit our website, we and our service providers may automatically collect:

• IP address, browser type, and operating system.
• Pages visited, time spent on the site, and referring URLs.
• Device identifiers and general geographic location.

This information is collected through cookies and similar tracking technologies. See Section 6 for more details.

4. How We Use Your Information

We use the information we collect to:

• Respond to your contact and service inquiries.
• Send communications you have explicitly opted in to receive, such as property listings, market updates, or appointment reminders.
• Connect buyers, sellers, and renters with our associates.
• Provide access to the Associate Portal for partners and team members.
• Process or facilitate payments through our third-party payment provider.
• Improve the performance and content of our website.
• Comply with applicable legal obligations.

We will only send you marketing or promotional communications if you have opted in. You may opt out at any time by contacting us or following the unsubscribe instructions in any communication we send.

5. Associate Portal

The Associate Portal is a login-protected area of our website accessible only to Park27 partners and associates. Access requires a username and password. We collect and store login credentials and activity logs for security and operational purposes.

If you are an associate and wish to update or delete your account information, please contact us directly using the information in Section 14.

6. Cookies

Our website uses cookies and similar tracking technologies to support site functionality and analyze traffic. You can manage or disable cookies through your browser settings, though doing so may affect how parts of the site work.

We do not use cookies to serve targeted advertising.

7. Third-Party Services and Links

Our website integrates with or links to the following third-party services. Each operates under its own privacy policy, and we are not responsible for their data practices:

When you click on a third-party link — including the Make a Payment link — you leave our website and are subject to that third party’s privacy policy. We recommend reviewing their policies before providing any personal or financial information.

We also maintain a presence on Facebook, YouTube, LinkedIn, Instagram, Pinterest, and Twitter. Interactions on those platforms are governed by each platform’s privacy policies.

8. Data Sharing

We share your personal information only when necessary and never for promotional or marketing purposes:

• Associates and team members — to respond to buyer, seller, or rental inquiries you have initiated.
• Service providers — companies that support our website operations, bound by confidentiality obligations and prohibited from using your data for their own marketing purposes.
• Legal authorities — when required by law, court order, or regulatory obligation.
• Business successors — in the event of a merger, acquisition, or asset sale, subject to appropriate safeguards.

We do not sell, rent, or share your personal information with any third party for promotional or marketing purposes. This applies to all users in all states.

9. Data Security

We apply appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. The Associate Portal is password-protected and accessible only to authorized users.

No transmission of data over the internet is completely secure. For financial transactions, you are directed to a third-party payment provider who maintains their own security standards.

10. Your Privacy Rights

Depending on where you are located, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete data.
• Delete your personal information, subject to legal obligations.
• Opt out of receiving marketing or promotional communications at any time by contacting us directly.

Virginia residents may exercise rights under the Virginia Consumer Data Protection Act (VCDPA).

California residents may exercise rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know what personal information is collected and the right to request deletion.

Users in the European Union or European Economic Area (including users accessing our Italy vacation rental listings) may exercise rights under the GDPR, including the right to object to processing and the right to lodge a complaint with a supervisory authority.

To submit a request, contact us at the details in Section 14. We will respond within the timeframe required by applicable law.

11. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy or as required by law:

• Contact and opt-in form submissions: up to 2 years.
• Associate Portal accounts: for the duration of the business relationship, plus any legally required retention period.
• Website analytics: up to 26 months.

12. Children’s Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us and we will promptly delete it.

13. Changes to This Policy

We may update this policy from time to time. The “Last Updated” date at the top reflects the most recent revision. We encourage you to review this policy periodically.

14. Contact

Park27 3103 Ellwood Ave, Richmond, VA 23221
Phone: 804-353-1250
Email: operations@park27.re
Website: https://park27.re